HAMREI x LOIS - Bum Bum Armchair
The exclusive collaboration between LOIS and HAMREI is the iconic jeans brands first foray into the world of design for the home. Aiming for a seamless fusion of heritage and and the brands fresh look we present the BUM BUM - LOIS edition.
The iconic, and comfortable, BUM BUM reinterprets classic denim craftsmanship into the world of furniture design, bringing together tactile richness, structured tension, and contemporary elegance.
Hand-upholstered with premium corduroy from the LOIS collection, echoing the brand's signature textures and vintage-inspired aesthetic. The upholstery seams mirror the meticulous stitching found in LOIS denim, reinforcing the connection between fashion and furniture. A locally crafted leather belt, produced in a traditional leather workshop, encircles the armchair - creating a striking moment of tension and squeeze, an homage to the way denim molds to the body over time.
Subtly incorporated into the design is the iconic LOIS bull, a nod to the brand's deep-rooted heritage, seamlessly blending the past and present into a bold, contemporary silhouette. The BUM BUM Armchair stands as a symbol of craftsmanship and creative minds put together - a testament to the close collaboration between HAMREI and the LOIS creative team.
First unveiled at Salone del Mobile 2025, the BUM BUM takes center stage in the LOIS store, marking a new chapter in design where fashion meets furniture with uncompromising artistry.
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The exclusive collaboration between LOIS and HAMREI is the iconic jeans brands first foray into the world of design for the home. Aiming for a seamless fusion of heritage and and the brands fresh look we present the BUM BUM - LOIS edition.
The iconic, and comfortable, BUM BUM reinterprets classic denim craftsmanship into the world of furniture design, bringing together tactile richness, structured tension, and contemporary elegance.
Hand-upholstered with premium corduroy from the LOIS collection, echoing the brand's signature textures and vintage-inspired aesthetic. The upholstery seams mirror the meticulous stitching found in LOIS denim, reinforcing the connection between fashion and furniture. A locally crafted leather belt, produced in a traditional leather workshop, encircles the armchair - creating a striking moment of tension and squeeze, an homage to the way denim molds to the body over time.
Subtly incorporated into the design is the iconic LOIS bull, a nod to the brand's deep-rooted heritage, seamlessly blending the past and present into a bold, contemporary silhouette. The BUM BUM Armchair stands as a symbol of craftsmanship and creative minds put together - a testament to the close collaboration between HAMREI and the LOIS creative team.
First unveiled at Salone del Mobile 2025, the BUM BUM takes center stage in the LOIS store, marking a new chapter in design where fashion meets furniture with uncompromising artistry.
ENQUIRE
← GO BACK
The exclusive collaboration between LOIS and HAMREI is the iconic jeans brands first foray into the world of design for the home. Aiming for a seamless fusion of heritage and and the brands fresh look we present the BUM BUM - LOIS edition.
The iconic, and comfortable, BUM BUM reinterprets classic denim craftsmanship into the world of furniture design, bringing together tactile richness, structured tension, and contemporary elegance.
Hand-upholstered with premium corduroy from the LOIS collection, echoing the brand's signature textures and vintage-inspired aesthetic. The upholstery seams mirror the meticulous stitching found in LOIS denim, reinforcing the connection between fashion and furniture. A locally crafted leather belt, produced in a traditional leather workshop, encircles the armchair - creating a striking moment of tension and squeeze, an homage to the way denim molds to the body over time.
Subtly incorporated into the design is the iconic LOIS bull, a nod to the brand's deep-rooted heritage, seamlessly blending the past and present into a bold, contemporary silhouette. The BUM BUM Armchair stands as a symbol of craftsmanship and creative minds put together - a testament to the close collaboration between HAMREI and the LOIS creative team.
First unveiled at Salone del Mobile 2025, the BUM BUM takes center stage in the LOIS store, marking a new chapter in design where fashion meets furniture with uncompromising artistry.